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How to create your first e-shop and start selling online

Creating an e-shop may seem complicated, but with the right planning and guidance, you can start selling online quickly. A well-designed e-shop is not just about appearance—it requires functionality, security, SEO, and user experience.

At Web Nectus, we have extensive experience in building high-performance e-shops, providing full support from concept to launch. In this article, we’ll walk you through the essential steps to create your first e-shop while showing why choosing Web Nectus ensures the best results.

1. Choosing the right e-shop platform

Selecting the right platform is critical for your store’s success:

  • Magento: Ideal for large stores with complex product catalogs and custom functionality.
  • WooCommerce (WordPress): Suitable for small to medium stores; easy to manage with many extensions.
  • Shopify: Perfect for quickly launching an e-shop without technical expertise, with built-in hosting and support.

Web Nectus guides you in selecting the best platform for your needs, ensuring your e-shop is fast, secure, and easy to manage.

2. Defining products and categories

Before technical implementation, define:

  • Which products you will sell
  • The categories for smooth navigation
  • Product descriptions, prices, and images

Proper organization improves SEO and helps users find products quickly. Web Nectus can handle category setup and content optimization, making your e-shop SEO-ready from day one.

3. Design and user experience (UX)

Design plays a major role in user experience and conversions:

  • Clean, responsive design for mobile and desktop
  • Clear call-to-actions for purchases
  • Simple, fast checkout process

At Web Nectus, we create user-centric interfaces that increase conversions and provide a smooth experience for every visitor.

4. Payment and shipping setup

Your e-shop cannot operate without secure and convenient payment and shipping options:

  • Accept credit cards, PayPal, and bank transfers
  • Configure shipping with cost, delivery time, and tracking
  • Set up automatic order notifications

Web Nectus handles full payment and shipping configuration, giving your customers confidence and a seamless experience.

5. SEO and online marketing

To attract customers online:

  • Create SEO-friendly URLs, meta titles, and descriptions
  • Optimize images and loading speed
  • Use email marketing, social media, and Google Ads

Web Nectus integrates SEO best practices and digital marketing strategies, ensuring your e-shop achieves maximum visibility and sales.

6. Testing before launch

Before going live:

  • Test all features (add to cart, checkout, payments)
  • Check functionality on desktop, tablet, and mobile
  • Verify performance across all browsers

Web Nectus conducts rigorous testing, ensuring your e-shop works flawlessly and reliably.

7. Maintenance and support

Continuous support is essential:

  • Update products and prices regularly
  • Perform ongoing maintenance and upgrades
  • Analyze metrics and optimize for better sales

With Web Nectus, you get continuous support and maintenance, keeping your e-shop efficient, secure, and competitive over time.

Creating an e-shop requires strategy, expertise, and proper implementation. Web Nectus provides end-to-end services from concept to launch, ensuring your e-shop is SEO-friendly, functional, and ready to increase your sales.

Request a quote or check our packages to start today!

Our approach to building your project in 4 Steps

Insight & Discovery

Our experienced folks will sit down with you, understand your needs, and offer some smart recommendations based on what we know works.

Crafting the Solution

We'll use our technical know-how to design and plan a website that's tailor-made for your specific business.

Precision Development

We take pride in building websites that are not only beautiful but also rock-solid and built to the highest standards.

Dedicated Support

Once your site is live, we'll make sure everything runs smoothly and we're always here to offer our expertise and support as you grow.

Design with purpose. Develop with precision. Deliver with impact.

Are you ready to create your new project?

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