Overview
Zenium represents the natural evolution of 25 years of experience and expertise in the field of aluminum constructions, aiming to express the new era in aluminum architectural construction. The project's goal was to create a digital platform reflecting the company's high technical know-how, its collaboration with leading manufacturers (e.g., Schüco), and its specialization in modern, high-quality aluminum systems. The website needed to be fully functional in both Greek and English to support its ambitions.
Features that make a difference
The construction was built with support for two languages (Greek and English) across all content, structure, and functionalities. Drupal ensured smooth translation management, while the appropriate hreflang tags were implemented for SEO.
A dynamic creation feature was implemented for three distinct sections. Each content type has its own structure and optimal display to highlight Zenium's technical expertise, from Schüco solutions to custom projects.
A custom "Request a Quote" form was designed and integrated, fully functional in both languages. This strategic tool allows prospective clients to provide detailed information about their needs, efficiently collecting qualified leads.
Intensive Pagespeed Optimization was applied to the code, assets, and image loading. The goal was to achieve excellent scores to improve User Experience (UX) and support SEO on an international level.
Full Technical SEO was performed (Schema Markup, site structure, GSC). The bilingual implementation required specialized attention to hreflang tags to ensure Google ranks the correct language version for all users globally.
Google Analytics and Google Tag Manager were installed for precise tracking of lead origins via the quote form. Simultaneously, Cloudflare ensured high security levels and global loading speed (CDN), supporting the company's international presence.
01. The Challenge
The main challenge was building a website capable of managing fully bilingual content (Greek/English) across three distinct content types: Services, Projects, and Products, while maintaining a cohesive, high-aesthetic corporate image. Additionally, comprehensive technical optimization (SEO and Pagespeed) needed to be implemented so that Zenium could achieve high rankings in a specialized and competitive industry.
02. The Solution
Drupal was selected as the CMS, specifically for its strong support for managing multilingual websites, combined with an HTML Template for unique design. The solution focused on:
- Bilingual Implementation: Full support for Greek and English across all content and structure.
- Dynamic Content Management: Dynamic creation for Services, Projects, and Products, ensuring optimal display for each type.
- Custom Lead Form: Integration of a Custom Quote Request Form for instant engagement.
- Technical Excellence: Full Pagespeed Optimization and Technical SEO, with emphasis on hreflang tags.
03. The Result
Zenium acquired an international-standard digital platform that reflects the evolution and quality of the aluminum systems it offers. The capability for dynamic display of its extensive portfolio, combined with the Custom Quote Request Form, transforms the website into a powerful lead generation tool for both the domestic and international markets. The thorough optimization lays the foundation for the company's organic dominance in specialized search terms across both languages.
