The selection of Drupal CMS provided the necessary flexibility and security for managing complex content. This was combined with a clean HTML Template to ensure a unique, high-aesthetic design that reflects the quality of Phaedra LTD's constructions.

A Dynamic Creation feature was implemented for services and, most importantly, for properties. This allows for the easy input, classification, and presentation of projects with advanced filters (e.g., area, property type, status), significantly improving the user search experience.

A strong focus was placed on website loading speed. Specialized Pagespeed Optimization was performed on the code, images, and caching layers, aiming for high scores on Google's tools and ensuring fast access from any device.

Beyond speed, all necessary technical optimizations were applied (e.g., correct H1-H6 structure, sitemap, robots.txt, canonical tags) to facilitate easy crawling by search engines. Connection with Google Search Console ensured immediate monitoring of indexation status.

A keyword study relevant to construction and real estate was conducted. The content was strategically structured to achieve high rankings in searches (e.g., "construction company Patras," "real estate investments"), increasing the volume of high-quality organic traffic.

Google Analytics and Google Tag Manager were installed and configured for accurate tracking of user behavior. Simultaneously, Cloudflare was integrated to enhance security (firewall) and further accelerate the site (CDN).